Meet Kristi Lowe
The rising pop-star and songwriter from Cape Town, South Africa.
Kristi has had a passion for music from a very young age. Her music career took off at the tender age of fifteen, when her first single, in collaboration with Goodluck, saw huge success due to its powerful message and the campaign behind it – a fight to save the life of her sister, Jenna Lowe.
In the aftermath of her sister's passing, Kristi stepped back to heal and process the loss and trauma of a deeply challenging time. It was a few years later during lockdown that she reignited her passion for music and writing. Channelling her emotions into the heartfelt single 'Take Me Away,' Kristi laid bare the pain of loss and her journey towards healing.
From the creation of 'Take Me Away,' Kristi's musical voyage has unfolded with an unwavering determination. Collaborating with fellow artists and producers across South Africa, and performing shows both locally and abroad. Kristi Lowe has forged ahead, establishing herself as an artist who believes in the immense power of music.
Her latest single ‘VILLAIN’ is a powerful and captivating pop song that dives fearlessly into the often unspoken aspects of relationships. Collaborating with renowned producer Dave Pearce (of the hitmaker duo Pascal & Pearce), Kristi has crafted a sound that pushes boundaries and demands attention. The release is accompanied by a must-see blockbuster-style music video. With striking visuals and a passionate performance, the video amplifies the song's message, shedding light on the subtle ways in which women tend to be villainized in relationships. It serves as a powerful visual representation of the song's themes, enhancing the overall impact of "VILLAIN."
This rising pop star stands out from the crowd, a musical soul whose genuine desire to make a difference to others is the central motivation of what promises to be a long and successful career.